Jabra was looking to increase sales on their highly-prized 65t true wireless headphones, but didn’t want to disrupt their existing channels.
We partnered their 65t with Outdoor Tech’s rugged power bank to create a unique bundle SKU that ticked all the boxes.
Jabra’s 65t units have been a huge success in the market. Not content to rest on their laurels, Jabra wanted to explore new sales channels.
Protempo saw an opportunity to partner the 65t with Outdoor Tech’s line of power banks, and create a unique bundle SKU that was only sold online, direct-to-consumer.
This allowed Jabra and Outdoor Tech to increase their sales, whilst preserving the MAP price of their units in the market.
— CEO of Outdoor Tech
After catching up with the teams at Jabra and Outdoor Tech on separate occasions, Protempo saw the opportunity to assist both parties in increasing their sales, but also being mindful of not cannibalizing their existing channel pricing.
This bundle was not sold anywhere in the market, other than through Outdoor Tech’s retail website. The Jabra 65t units were de-kitted from their regular retail box, and the Outdoor Tech units were bundled with them in a specially designed retail box, which prevented re-sale of the units on online marketplaces.
Outdoor Tech has a unique customer database that has hundreds of thousands of subscribers. It is a closed channel, and was the ideal conduit through which to push this bundle out to.
All production of the packaging, the de-kitting, marketing, shipping and fulfillment was all done in-house at Protempo.
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We helped Jabra and Outdoor Tech drive incremental sales by pairing their products into a unique bundle.